Public transportation company

How a hybrid human + AI contact center improved the user experience in Public Transportation

Urban and suburban public transportation companies face daily challenges in managing user information, handling reports, and assisting fragile categories of travelers. There are often long wait times for phone and e-mail requests, difficulties in providing real-time updates on schedules and service changes, and the need to ensure accessibility and personalized support for people with disabilities or special needs. To meet these challenges, the adoption of a contact center enhanced by artificial intelligence solutions proves strategic, improving service efficiency and user experience.

Public transportation company

Project Goals.

Through the combination of human and AI assistance, the project aimed to reduce waiting times for information on schedules, routes, fines, refunds, lost and found items, and tickets; manage real-time reports of disruption and provide timely updates; improve support for fragile groups, such as the elderly, people with disabilities, and tourists; and integrate information with the transportation company’s digital platforms for a smoother, more interconnected service. Last but not least is the need to constantly and punctually monitor user satisfaction and gather suggestions for adjusting coverage across the territory or improving management at peak times.

The GAP Solution

The strategy adopted is based on three key pillars: AI Digital Agents, such as chatbots and voicebots, to automatically answer frequently asked questions about schedules, detours, ticket and season ticket purchases, reducing the workload for human operators; Specialized Human Operators to handle more complex requests, complaints, personalized assistance for passengers with special needs, and handling emergency situations; and Integration with Corporate CRM to track every interaction, improve service quality, and predict future critical issues.

Critical issues and proposals

In public transportation, some recurring and widespread issues require targeted solutions to which GAP can provide a robust yet cost-effective answer. High wait times for information are dramatically reduced with the implementation of chatbots and voicebots that can respond to common requests in real time. Service changes are handled by AI Systems that send push notifications and customized voice updates. Specially trained human operators provide multilingual assistance and support for fragile users (elderly, disabled, tourists). Complaints and reports of faults or delays are handled by following an optimized workflow, with automatic ticket opening and alerting managers, including maintaining priorities of the most urgent cases.

Measurable Results and Benefits

50% reduction in telephone wait times; 40% improvement in immediate resolution of chat and voice requests; 35% increase in fragile user satisfaction due to more accessible assistance; implementation of automatic notifications for delays and route changes, reducing repetitive calls to the call center by 60%.

Strategic Advantages of Outsourcing in Public Transportation

Integrating a contact center with AI offers significant competitive advantages especially when dealing with peak requests during strikes, city events or adverse weather conditions. Improved user experience increases trust and positive perception of the service, and this is amplified by reducing errors in communication through automated management and tracking of interactions. Finally, flexibility and scalability, allow the service to be adapted to seasonal needs or extraordinary events, all without adding to costs.

Conclusions

The adoption of an evolved contact center has transformed customer service management in the public transport sector, reducing response times, improving communication with users, and providing a more inclusive service. The benefits achieved have led to reduced operational costs and increased user satisfaction, making the transportation system more efficient and accessible to all users.

If your public transportation company also faces similar challenges, our service can help you turn them into opportunities for growth and innovation.

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